Black Rifle Coffee Co. Opens in Niceville

coffee niceville

NICEVILLE — A lot of people are coming in for coffee these days, and the Black Rifle Coffee Co. popped up in Niceville a few weeks ago. Almost all of the baristas working there are military veterans or spouses, said franchise owner Charlie Keebaugh. It’s a good thing for both parties, and it’s one of the reasons the company is so popular in the area, he said. He teamed up with Bluewater Fitness co-founder Jarret Johnson to open the store in September. The company also offers free breakfast sandwiches and donuts, and members earn 10 points for every $1 they spend on coffee, espresso and breakfast.