Creating a Great Coffee Break Menu

The city of Stoughton, Wisconsin is said to have invented the coffee break in the early 19th century when it offered Norwegian immigrant women working at a tobacco warehouse two daily breaks each day — a time to drink coffee and socialize. These informal social gatherings encourage healthy colleague relationships, produce new ideas and boost overall productivity.

A recent study has even found that short coffee breaks can improve focus, as they allow the brain to clear out and distance itself from tasks. Additionally, chatting with coworkers during breaks helps employees bond and can lead to productive brainstorming sessions on projects outside the workday.

As with all marketing materials, the coffee break menu is an important tool for conveying your brand. The words you use are critical in establishing your style, whether you opt to describe your baked goods with humor and puns or stick to a more straightforward approach that focuses on clearly communicating the ingredients and nutritional information of each item on the menu. It’s also worth taking a close look at your font choices and layout for any typos or grammar mistakes that can detract from customer trust.

The team at Blueys coffee shop in Los Angeles has got the nailed it when it comes to their coffee break menu, with beautiful, aesthetically pleasing images of their drinks and food, complimentary fonts that complement each other throughout the menu, detailed descriptions for each item, and cute illustrations that add a touch of fun and funkiness to the design. This is a great example of how to keep it simple and direct without sacrificing the integrity of your coffee shop’s brand.