Coffee subscription is a great revenue opportunity for coffee shops and roasters. These services enable customers to subscribe and be delivered fresh-roasted coffee every month, so they never run out. These services can also help support local and national coffee suppliers and roasters. However, there are some important things to keep in mind when considering a coffee subscription business model.
Subscription services are becoming more and more popular among coffee lovers. One reason is that they allow customers to try different kinds of coffee and discover their favorite ones without having to travel to the grocery store or search through countless aisles at the local coffee shop.
Many coffee subscription services offer a free sample shipment or trial period to let customers experience the service before they commit. Once they do decide to subscribe, they can typically modify their subscription and delivery schedule on the website at any time—even if they need to temporarily pause deliveries during vacation or other unforeseen events.
When it comes to subscriptions for a commoditized product like coffee, positioning and packaging are crucial to helping businesses differentiate themselves from the competition. This is especially true for those that work to find ways to educate customers on the process of growing, roasting, and brewing their coffee beans.
It’s also critical for coffee businesses to provide a top-notch ecommerce platform to power their online transaction and subscription management experience. The best way to do that is by leveraging an industry-leading SaaS (software-as-a-service) solution, such as BlueCart, which is used daily by coffee shops and roasters across the country.