The Coffee Yellow Bag and the Cup of Excellence

The Coffee Yellow Bag

In the world of branding, yellow is often considered a colour that stands out and gets noticed. The colour is also said to promote happiness, frenzy and energy.

It’s no wonder that specialty roasters like Quebec-based Bluebarn have embraced it as part of their branding strategy. They’re using it to convey their trustworthy relationships with coffee farmers, whilst also highlighting the fact that they use a single variety of coffee in all their blends.

Green is a colour that has become increasingly popular amongst companies in recent years, and is being used to highlight their environmental efforts. Many brands have adopted it as part of their logos, while others have included it in their coffee bags, too.

There are plenty of coffee bag labels that feature the latest in technological advancements, including more sophisticated information displays. While some of the details might be useful, others can be over the top and simply be a marketing ploy.

The Coffee Yellow Bag

As well as being the most visually attractive and eye-catching, a coffee yellow bag is also the easiest to open, particularly with the side gusset and tear notch. These features make the bag suitable for semi-automatic or fully automatic filling machines and it’s easy to see why it has become a popular choice for artisan coffee brands.

The Cup of Excellence

While there are a few different awards and certifications in the coffee world, a cup of excellence is the best of both worlds. It highlights the best of a specific coffee crop, and provides a measure of its quality. However, it’s important to remember that just because a bag has an award doesn’t necessarily mean it has the best coffee.