Coffeezilla – The Man Behind the YouTube Channel

Stephen Findeisen, the man behind YouTube channel coffeezilla, has gained a reputation for investigating and exposing crypto scams. The independent sleuth calls out influencers and other entrepreneurs who promote pump-and-dump schemes, and helps make the cryptocurrency industry safer for newcomers.

He works out of what he jokingly refers to as his $10 million studio, complete with a rotating backdrop and a bay of screens flashing simulated data. He records himself in front of the set, and uses digital graphics to create a world that he then composites into in post. He also employs a recurring character, his robot bartender, to help bring his content to life.

Whether it’s a video calling out influencers for promoting scam coins, or an in-depth investigation of a project gone bad, coffeezilla takes the time to do his research and present his findings. This dedication has led to backlash from those he targets, including the founders of projects he exposes. He’s even been doxxed, which he says hasn’t hurt his subscriber count much, but has hurt his brand and made it more difficult for him to keep working on these videos.

We sat down with him to talk about his process and some of the tricks that help him create his elaborate sets. In this episode of VP Land, we dive into his workflow — including using Blender to render the sets and Aximmetry to key — as well as some of the technical tips he’s picked up along the way.